Video Camera and Webcam Framing for Live and VOD Productions

Framing is the act of placing the subject within the camera frame. Do it correctly and the video looks just like your viewers are used to seeing on TV. Mess up here and you compromise the quality of your video from the start.

This 12:42 video teaches you artistic fundamentals like rule-of-thirds positioning, head, look, and lead room, and definitions of commonly-used shots like medium close-up, medium shot, Weekend Update Medium shot, and long shot. Then it provides specific recommendations for positioning your subject (or yourself) in the frame, covering scenarios from postage-stamp video shot for a webinar to full-screen one and two-person shoots for webinars, presentations, and other events.

At the end of the video are recommended shots for the various scenarios discussed in the video. You can download that two-page summary here.

The video is one lesson from my upcoming video production course to be made available at the Streaming Learning Center here:

I hope you find it useful.

About Jan Ozer

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I help companies train new technical hires in streaming media-related positions; I also help companies optimize their codec selections and encoding stacks and evaluate new encoders and codecs. I am a contributing editor to Streaming Media Magazine, writing about codecs and encoding tools. I have written multiple authoritative books on video encoding, including Video Encoding by the Numbers: Eliminate the Guesswork from your Streaming Video ( and Learn to Produce Video with FFmpeg: In Thirty Minutes or Less ( I have multiple courses relating to streaming media production, all available at I currently work as as a Senior Director in Marketing.

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