Most people reading this post want new codecs to succeed as soon as possible, and I do as well. But whenever I think about codec adoption, six pictures come to mind. Overview The first was the foundational adoption timeline released by the Alliance for Open Media (AOMedia) with the launch of AV1 in April 2018 (see above). Essentially, this posited …
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August, 2024
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2 August
New Lessons on Streaming Monetization Added to Streaming Media 101
The Streaming Learning Center is pleased to announce the addition of four new lessons on video monetization to Streaming Media 101: Technical Onboarding for Streaming Media Professionals. These new lessons provide essential knowledge for all encoding professionals and cover crucial aspects of monetizing video content effectively. Course creator Jan Ozer explained the additions. “Monetization drives the business. Encoding professionals must …
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July, 2024
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28 July
Video Ad Standards: VAST, VMAP, VPAID, and Beyond
The VAST, VMAP, and VPAID video ad standards ensure smooth ad delivery, proper tracking, and seamless integration across platforms in digital video advertising, as well as interactive advertising. This article provides a brief overview of what these standards are and how they work together. Section I: Ad Serving Standards 1. Video Ad Serving Template (VAST) VAST is the standard format …
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23 July
Meet Open Source Video Downloader YT-DLP
I’m updating my book, Video Encoding by the Numbers, which means lots of research into what other encoding professionals are doing. One source of knowledge I appreciate is downloading files from different websites to analyze these files. I used to use YouTube-dl, but it is not as reliable as before, and most GUI-based tools don’t work particularly well. I’m also leery about malware from some of these tools. I learned about yt-dlp this weekend and gave it a …
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2 July
Exploring JPEG AI with Dr. Elena Alshina
I recently had the privilege of chatting with Dr. Elena Alshina about JPEG AI; the video is below. Dr. Alshina is a prominent figure in the field, serving as the Audio Visual Lab Director and Director of the Media Codec and Standardization Lab at Huawei. She also plays a leading role in various international standardization projects, including for JPEG AI. …
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1 July
Streaming Summer Bootcamp Session 2: Producing H.264
Announcing session 2 of Streaming Summer Bootcamp: Learn to Produce H.264 Video. Thu, Jul 11, 2024, 11:00 AM – 12:30 PM. The session is to be produced on LinkedIn Live: Click to register. The free webinar will cover: • What H.264 is and its origins • What x264 is and why it’s important • How x264 compares to other H.264 …
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June, 2024
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27 June
Simplify Your Workflow: Command-Line Variables in FFmpeg Batch Files
Creating batch files with variables is one of the more efficient ways to run FFmpeg. However, most producers build their batch files with variables inserted directly into the batch file, which means that you have to customize each batch file for different source files or encoding parameters. This is particularly inefficient when you’re encoding multiple files to different encoding parameters; …
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26 June
Navigating Rate Shaping and Zero Rating: Key Takeaways from Qwilt’s Findings
Many streaming publishers focus on the top rung of their encoding ladders and let the rest fall where they may. Recently released survey findings from Qwilt indicate that publishers serving a high percentage of mobile viewers should also focus on the middle rungs, as zero rating and rate-shaping make these the most highly viewed rungs on some mobile networks. The …
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21 June
Protected: LinkedIn Live: How to Nail for Your First Event
There is no excerpt because this is a protected post.
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10 June
SMNYC 2024: Streaming Learning Center’s Jan Ozer Talks AI, Codecs, and Patent Pools
At Streaming Media NYC 2024, Tim Siglin interviewed me (Jan Ozer) about how the Streaming Learning Center has expanded into a platform offering courses on streaming-related topics to help technical people in the industry become familiar with terms, technologies, best practices, and tools. He also talks about machine learning, the shift towards Neural Programming Units (NPUs), and the legal and …
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