Streaming Learning Center Where Streaming Professionals Learn to Excel
Cloud-based editing is increasingly shaping the future of post-production, enabling creative teams to work from different locations while utilizing a variety of tools and resources. I recently interviewed Simon Green, CEO of Edit Cloud, a cloud-based editing platform that allows production teams to collaborate remotely using various editing software while providing access to accredited talent and integrated storage solutions. During …
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October, 2024
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15 October
There are no codec comparisons. There are only codec implementation comparisons.
I was reminded of this recently as I prepared for a talk on AV1 readiness at the upcoming United Cloud Tech Talk. Though quality is only a single factor, I wanted to nail the quality comparisons for the talk, but didn’t have time to produce all the iterations myself. It’s been a while since I benchmarked H.264, HEVC, AV1, and …
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4 October
Seedtag: Harnessing AI for Contextual Audience Targeting
Cookies are gone from Safari and Firefox, and on their way out in Chrome. This leaves many advertisers searching for alternative ways to effectively target high-value prospects. One of the most promising solutions is contextual audience targeting, and leading that charge is Seedtag, an advertising platform using AI to match ads with relevant content. Recently, I spoke with Brian Danzis, …
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4 October
Why That Amazon Product Follows You Everywhere: A Look at Behavioral Tracking
We’ve all experienced it—you check out a product on Amazon, and before you know it, the next ten websites you visit are showing ads for that same product. It just happened to me (again) when I was looking at a supplement called Qualia Senolytic on Amazon in Google Chrome. Later that day, while browsing the Washington Post, I saw an …
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2 October
Call for Contributions| ACM Mile-High Video 2025
The Mile-High Video Conference recently published a call for contributions (https://lnkd.in/eCFyUD2i). This event is an excellent opportunity to share your ideas and research with a diverse group of technologists and technology decision-makers from industry and academia. The conference invites contributions across a wide range of topics, including content production, encoding, codecs, cloud-based workflows, streaming technologies, and content delivery. Industry trends …
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September, 2024
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11 September
Synamedia’s Senza: Cloud TV platform aims to disrupt content delivery
Synamedia has launched Senza, a cloud-based TV platform that could reshape how content reaches screens. Why it matters: Senza aims to slash costs for content providers and open new markets by eliminating traditional hardware limitations and revenue-sharing models. Perspective: Traditional smart TVs and OTT devices often take a cut of streaming service revenues, creating barriers for: • Smaller publishers in …
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3 September
How GPAC Technology is Shaping the Future of Streaming: Key Insights from Fred Dawson
In a recent interview available on YouTube, Jan Ozer sat down with Fred Dawson, an industry journalist and principal at Dawson Communications, to discuss his whitepaper for Motion Spell titled “GPAC: Ultra Media Technology Breaks Barriers to Next Gen Streaming.” Released in conjunction with GPAC’s 21st anniversary, the whitepaper illuminates how GPAC UltraMedia technology is setting new benchmarks for cost …
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August, 2024
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20 August
Working with Elgato Prompter
I recently reviewed the Elgato Prompter for Streaming Media in two detailed articles. The first article covers the installation process and testing the Prompter in various scenarios, while the second focuses on peripheral products like the Elgato Stream Deck+ and Stream Deck Pedal, which are essential for controlling prompter scrolling speed during operation. Teleprompters were once niche tools used primarily …
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18 August
The Reality of Codec Adoption in Six Pictures
Most people reading this post want new codecs to succeed as soon as possible, and I do as well. But whenever I think about codec adoption, six pictures come to mind. Overview The first was the foundational adoption timeline released by the Alliance for Open Media (AOMedia) with the launch of AV1 in April 2018 (see above). Essentially, this posited …
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2 August
New Lessons on Streaming Monetization Added to Streaming Media 101
The Streaming Learning Center is pleased to announce the addition of four new lessons on video monetization to Streaming Media 101: Technical Onboarding for Streaming Media Professionals. These new lessons provide essential knowledge for all encoding professionals and cover crucial aspects of monetizing video content effectively. Course creator Jan Ozer explained the additions. “Monetization drives the business. Encoding professionals must …
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