April, 2024

• 2 April

  Norsk Studio: A No-Code Interface for Media Workflows

  

  In a recent interview, I spoke with Rob Ashton, a software developer from id3as, about their product Norsk Studio – a no-code interface built using the Norsk SDK. Here’s a summary of our conversation and a link to the video interview, and several excerpts. Video 1. Here’s the complete interview.  Norsk Overview Rob began by explaining that Norsk Studio serves …

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March, 2024

• 30 March

  Simplifying Streaming Workflows with Norsk: An Interview with Dom Robinson

  

  I recently spoke with Dom Robinson, co-founder and Chief Business Development Officer of id3as, to discuss id3as’ flagship product, Norsk, and its suitability for OTT and streaming publishers. Here’s a video of the conversation and a summary of the contents. Video 1: The complete interview. Existing Technologies and Pain Points Dom started by identifying the categories included in the streaming …

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• 28 March

  The Business Case for Norsk: Interview with id3as CMO Eric Schumacher-Rasmussen

  

  I recently spoke with Eric Schumacher-Rasmussen, the Chief Marketing Officer at id3as, about their flagship product, Norsk. In our discussion, Eric detailed Norsk’s functionalities, how it operates, and its distinct advantages for media publishers and broadcasters at scale. Below is the video of our conversation, accompanied by a summary of the key points we touched on.  Video 1: The …

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• 28 March

  Norsk for Broadcasters: Interview with id3as’ Steve Strong

  

  Recently, I spoke with Steve Strong, id3as’ co-founder and director, about Norsk’s suitability for broadcasters. Below is the video and a summary of the conversation. Overview By way of background, many traditional broadcasters are transitioning from legacy platforms to IP-based systems. A key player facilitating this shift is id3as with their new product, Norsk. Briefly, Norsk is a suite of …

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• 22 March

  New Five Star Review for Video Quality Metrics Course

  

  The Computing and Using Video Quality Metrics course teaches encoding pro to compute and use video metrics like VMAF, PSNR, and SSIM.

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• 12 March

  The Quality Cost of Low-Latency Transcoding

  

  While low-latency transcoding sounds desirable, low-latency transcode settings can reduce quality and may not noticeably impact latency. Reducing latency has been a major focus for many live producers, and appropriately so, particularly for events that viewers can watch via other media, like sporting events available through satellite or cable TV. However, it’s important to understand that transcoding latency contributes minimally …

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• 7 March

  NAB Session on AI in Video Streaming

  

  Like most encoding professionals, I’ve followed AI-related streaming advancements for the last few years. I’m presenting a session entitled “Beyond the Hype: A Critical Look at AI in Video Streaming” at Dan Rayburn’s Streaming Summit at NAB in Las Vegas on Monday, April 15, from 1:30 PM to 2:00 PM PST (room W110). I will cover ingest to playback, including …

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• 7 March

  Jan Ozer Becomes Unrestricted Free Agent

  

  Watch out Saquon! Sorry for the spring training, pre-combine sports reference, but it seems appropriate.  I’m parting company with NETINT effective March 30, 2024. I want to thank CEO Alex Liu and my boss, Mark Donnigan, for the opportunity to work with NETINT for the last 18 months. One of my initial responsibilities was developing NETINT’s editorial strategy and increasing …

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February, 2024

• 28 February

  Common Errors Obscured by Automated Video Quality Assessment

  

  This article discusses five common errors that can be obscured by automated video quality assessment scripts and how to avoid them.  Most video producers use some measure of automated testing in their codec or encoder comparisons or during normal production. While automated testing is essential, it’s easy to make the five following errors if you don’t spot-check your results. The …

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January, 2024

• 31 January

  Five Codec-Related Techniques to Cut Bandwidth Costs

  

  The mandate for streaming producers hasn’t changed since we delivered RealVideo streams targeted at 28.8 modems; that is, we must produce the absolute best quality video at the lowest possible bandwidth. With cost control top of mind for many streaming producers, let’s explore five codec-related options to cut bandwidth costs while maintaining quality. For each, I’ll consider the factors summarized …

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