November, 2024

• 7 November

  Announcing Free Course on Controlling the AMD MA35D with FFmpeg

  

  I’m pleased to announce a new free course, MA35D & FFmpeg Quick Start: Essential Skills and Expert Tips. As the title suggests, the course will get you up and running quickly and help you configure the MA35D for optimal throughput and quality for your application. The first few lessons describe how to access the MA35D’s hardware options for decoding, encoding, …

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• 4 November

  Choosing the Best Preset for Live Transcoding

  

  When choosing a preset for VOD transcoding, it almost always makes sense to use the highest-quality preset, because any increase in encoding costs will typically be recouped via bandwidth savings delivered by the more efficient encoding. I covered that analysis in detail here. Note that this conclusion assumes that you deliver at a certain quality level and will boost the …

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October, 2024

• 24 October

  Edit Cloud: A New Approach to Collaborative Cloud Editing

  

  Cloud-based editing is increasingly shaping the future of post-production, enabling creative teams to work from different locations while utilizing a variety of tools and resources. I recently interviewed Simon Green, CEO of Edit Cloud, a cloud-based editing platform that allows production teams to collaborate remotely using various editing software while providing access to accredited talent and integrated storage solutions. During …

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• 15 October

  There are no codec comparisons. There are only codec implementation comparisons.

  

  I was reminded of this recently as I prepared for a talk on AV1 readiness at the upcoming United Cloud Tech Talk. Though quality is only a single factor, I wanted to nail the quality comparisons for the talk, but didn’t have time to produce all the iterations myself. It’s been a while since I benchmarked H.264, HEVC, AV1, and …

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• 4 October

  Seedtag: Harnessing AI for Contextual Audience Targeting

  

  Cookies are gone from Safari and Firefox, and on their way out in Chrome. This leaves many advertisers searching for alternative ways to effectively target high-value prospects. One of the most promising solutions is contextual audience targeting, and leading that charge is Seedtag, an advertising platform using AI to match ads with relevant content. Recently, I spoke with Brian Danzis, …

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• 4 October

  Why That Amazon Product Follows You Everywhere: A Look at Behavioral Tracking

  

  We’ve all experienced it—you check out a product on Amazon, and before you know it, the next ten websites you visit are showing ads for that same product. It just happened to me (again) when I was looking at a supplement called Qualia Senolytic on Amazon in Google Chrome. Later that day, while browsing the Washington Post, I saw an …

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• 2 October

  Call for Contributions| ACM Mile-High Video 2025

  

  The Mile-High Video Conference recently published a call for contributions (https://lnkd.in/eCFyUD2i). This event is an excellent opportunity to share your ideas and research with a diverse group of technologists and technology decision-makers from industry and academia. The conference invites contributions across a wide range of topics, including content production, encoding, codecs, cloud-based workflows, streaming technologies, and content delivery. Industry trends …

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September, 2024

• 11 September

  Synamedia’s Senza: Cloud TV platform aims to disrupt content delivery

  

  Synamedia has launched Senza, a cloud-based TV platform that could reshape how content reaches screens. Why it matters: Senza aims to slash costs for content providers and open new markets by eliminating traditional hardware limitations and revenue-sharing models. Perspective: Traditional smart TVs and OTT devices often take a cut of streaming service revenues, creating barriers for: • Smaller publishers in …

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• 3 September

  How GPAC Technology is Shaping the Future of Streaming: Key Insights from Fred Dawson

  

  In a recent interview available on YouTube, Jan Ozer sat down with Fred Dawson, an industry journalist and principal at Dawson Communications, to discuss his whitepaper for Motion Spell titled “GPAC: Ultra Media Technology Breaks Barriers to Next Gen Streaming.” Released in conjunction with GPAC’s 21st anniversary, the whitepaper illuminates how GPAC UltraMedia technology is setting new benchmarks for cost …

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August, 2024

• 20 August

  Working with Elgato Prompter

  

  I recently reviewed the Elgato Prompter for Streaming Media in two detailed articles. The first article covers the installation process and testing the Prompter in various scenarios, while the second focuses on peripheral products like the Elgato Stream Deck+ and Stream Deck Pedal, which are essential for controlling prompter scrolling speed during operation. Teleprompters were once niche tools used primarily …

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