I attended a great webinar yesterday, entitled What Converts? Building Landing Pages that Evoke Action. The two speakers were Kim Albee, a content marketing and sales expert from ContentZap, and Margaret Johnson, from Genoo, who provides an online marketing platform. I wasn’t aware of either company or person before I received the invitation, but since I sell books and consulting services from …

So, I just signed up to watch a case study from Verimatrix on how they helped Stofa “realize the Stofa WebTV Vision.” Since I follow the DRM markets, plus like watching video case studies to pick up tips, it was a chance to kill two birds with one stone. Of course, I had to surrender my contact information to watch …

I just finished watching a LinkedIn Webcast entitled, Webcast: What you need to succeed with marketing on LinkedIn, which was produced on the WebEx webcast platform. During the webinar, the speaker, LinkedIn Direct of Marketing Keith Richey, explored the individual products that LinkedIn customers can deploy to help move prospects through the sales funnel. As the blog title and image …