Note: I received some very useful responses to this blog that are summarized in a post entitled, Choosing the Resolution for Lower Rungs on Your Encoding Ladder.  I could use some input from practitioners out there about which lower resolution rungs are essential to an encoding ladder. By way of background, I’m preparing a per-title encoding comparison. To derive the …

I’ve been a fan of video optimization technologies for a while now, and consider optimization simpler, cheaper, and potentially just as effective as adding a new codec like HEVC or VP9. I’m pleased to see that the Crunch Mediaworks Video Enhancement Solutions App is now available on the Oracle Cloud Marketplace. I reviewed Crunch‘s technology back in 2019 for video …

Just a brief announcement that I’ve updated the course, Computing and Using Video Quality Metrics: A Course for Encoding Professionals, that teaches encoding professionals how to measure and apply metrics like VMAF, SSIMPLUS, MS SSIM, SSIM, and Apple’s AVQT. The updates include: Lessons on computing and applying Apple’s AVQT metric. A lesson on computing the weighted average bandwidth and quality …