When Free Ad-Supported Streaming TV (FAST) first emerged, its channels quickly became known as the home of dated, recycled TV shows and movies—free entertainment that offered volume but little innovation. As Bruce might have said, 57 Channels (And Nothin’ On). Today, that perception is rapidly changing. Platforms like Tubi and The Roku Channel are investing heavily in original content, reshaping …

Free Webinar: Cracking the Code(c): It’s All About the Implementation January 30, 2025 – 16:00 GMT/11:00 EST/08:00 PST Last fall, I published a post called “There Are No Codec Comparisons. There Are Only Codec Implementation Comparisons.” The basic premise was stated in the conclusion, which reads, “the key point is that unless the study’s testing schema and codec selection aligns …

Introduction Ad insertion technologies play a crucial role in monetization strategies. Two primary methods dominate this space: Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI). Understanding the differences, benefits, and challenges can help content providers optimize their ad delivery for user experience and revenue generation. Overview of Ad Insertion Ad insertion is the process of integrating advertisements into video …