It started with a simple observation: Fox plans to upscale a 1080p HDR feed to 4K for the Super Bowl LIX broadcast. The comment came from Dan Rayburn, who shared details about Fox’s planned encoding ladder, including a maximum bitrate of 15 Mbps for 4K delivery. This revelation prompted a lively LinkedIn discussion among industry experts, exploring the decision’s technical, …

When your service spends a fortune on sports rights, the pressure on your technology team to deliver a flawless viewing experience is immense. It’s not just low latency; it’s synchronization across a range of playback devices driven by second-screen experiences and crisp, hiccup-free ad delivery. When it comes to delivering this type of experience, Amazon Prime Video has emerged as …

As third-party cookies are phasing out, the race to refine first-party data strategies is on, and Disney is leading the charge. At CES 2025, Nadine Krefetz, contributing editor at Streaming Media, captured the key elements of Disney’s approach in her article, “CES 2025: Disney Ad Tech, Ad Targeting, and Ad Buying.” The piece provides an insightful glimpse into how Disney …