Recent Posts

Deep Render AI Codec: Faster, Smarter, and Ready for Prime Time?

I recently interviewed Chri Besenbruch, CEO of Deep Render, to discuss their end-to-end AI codec technology. Unlike traditional codecs like HEVC, VVC, and VP9, Deep Render’s AI codec shifts the entire encoding/decoding process to neural networks, promising faster performance and improved efficiency. The YouTube video of our talk is embedded below. Key Takeaways: • Fast Encoding & Decoding: Comparable to …

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Unlocking CTV’s Full Ad Potential with Server-Guided Ad Insertion

We all know the trade-offs of Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI). CSAI offers real-time personalization but is vulnerable to ad blockers and playback hiccups, while SSAI ensures smooth playback and circumvents blockers but lacks real-time targeting and can be expensive. Now, a new technology has entered the scene: Server-Guided Ad Insertion (SGAI). But what exactly is …

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Evaluating DeepMind C3: A Low-Complexity Neural Codec with Competitive Compression Efficiency

This paper, entitled, C3: High-performance and low-complexity neural compression from a single image or video, and authored by a team from Google DeepMind (Hyunjik Kim, Matthias Bauer, Lucas Theis, Jonathan Schwarz, and Emilien Dupont), introduces DeepMind C3, a neural compression method designed to deliver low decoding complexity while achieving competitive rate-distortion (RD) performance. The authors are recognized for their contributions …

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