In my latest survey, the average video configuration was very close to 640×360, with a combined audio/video data rate of 837 kbps (758 kbps video, 79 kbps audio). This computes to an average bits per pixel value of .115. If videos posted on your site are lower than these figures, you’re probably being unnecessarily conservative. I track the data rate …

I don’t spend a lot of time in the big-iron encoding space, but I was pleasantly surprised a few weeks ago when I saw Elemental Technologies, who sells GPU-based hardware encoders, written about in BusinessWeek. So when the company approached Streaming Media Magazine with an exclusive story about ESPN using their technology, I was psyched to chat with company president …

This article discusses what data rate is and why it’s important, and what bits per pixel measures and how to compute it.  What is Data Rate? Data rate (or bit rate) is the amount of data per second of video, usually expressed in kilobits (kbps) or megabits per second (Mbps). When I say that ESPN distributes their video at 800 …