At its June 2017 Worldwide Developer’s Conference, Apple announced support for HEVC playback in HTTP Live Streaming (HLS) delivered to iOS, MacOS, and tvOS end points. For many, this announcement raised more questions than answers, which we hope to address in this article. By way of background, at Streaming Media West 2017, I co-produced a preconference session on encoding HEVC …

It’s easy to imagine the deployment of HEVC as a case study in business and technology schools about how not to launch a technology. Not only do you have a launch cycle that clearly limited adaption, you also have classic illustrations of two of the major problems related to standard-essential patents, patent holdup, and royalty stacking. Patent holdup refers to the practice …