On January 5, roughly 27 months after the inception of the Alliance for Open Media (AOM), Apple appeared on the organization’s website as a “founding member.” Like everyone else, we first read the story on CNET, and CNET likely found out when the Alliance simply updated its website. As you probably know, AOM was formed in September 2015, during the height of …

At its June 2017 Worldwide Developer’s Conference, Apple announced support for HEVC playback in HTTP Live Streaming (HLS) delivered to iOS, MacOS, and tvOS end points. For many, this announcement raised more questions than answers, which we hope to address in this article. By way of background, at Streaming Media West 2017, I co-produced a preconference session on encoding HEVC …

It’s easy to imagine the deployment of HEVC as a case study in business and technology schools about how not to launch a technology. Not only do you have a launch cycle that clearly limited adaption, you also have classic illustrations of two of the major problems related to standard-essential patents, patent holdup, and royalty stacking. Patent holdup refers to the practice …