ESPN Chooses Elemental for On-Demand Streaming

I don’t spend a lot of time in the big-iron encoding space, but I was pleasantly surprised a few weeks ago when I saw Elemental Technologies, who sells GPU-based hardware encoders, written about in BusinessWeek. So when the company approached Streaming Media Magazine with an exclusive story about ESPN using their technology, I was psyched to chat with company president Sam Blackman, in an interview you can read here. If you’re in the market for a high-volume encoder for on-demand content, it’s a great way to get up to speed on Elemental’s unique advantages.

Here’s the blurb ESPN released, you can read the rest of the article here.

Elemental is working with ESPN, the worldwide leader in sports programming, to create the on-demand video offered on the ESPN family of websites and ESPN iPhone, iPad, and Android applications. ESPN is using Elemental Server to create 14 distinct video outputs for adaptive bit rate playback on each of these platforms. This enables the sports network to put high-quality digital highlight packages online faster than ever before to satisfy fan demand.

In the ESPN deployment, Elemental Server quickly converts a variety of inputs, including MPEG-2, DVCPRO HD, and MOV files, to a wide range of web-based outputs. These assets are made immediately available for viewers to watch any time on their platform of choice. In addition to the flagship site, Elemental Server also powers the video for ESPN’s mobile applications and regional properties, such as ESPN New York and ESPN Dallas. Foreign language-speaking fans can find Elemental video on the internationally-focused ESPN Deportes.

About Jan Ozer

I help companies train new technical hires in streaming media-related positions; I also help companies optimize their codec selections and encoding stacks, and evaluate new encoders and codecs.

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