Choosing an encoding tool is a fundamental decision for anyone posting video to a website. In this video-on-demand (VOD) encoding buyer’s guide, I’ll run through the most relevant product categories, point out noteworthy examples, and identify the factors to consider when choosing among them. I’ll also talk about when you should upgrade from one category to another. I discussed VOD cloud encoding in another story, so I won’t address that category in detail in this guide.
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