New Interview: Dominic Sunnebo on how Sports Programming Drives Subscriber Growth

Jan Ozer September 26, 2025 Articles, Other Leave a comment 1,374 Views

I recently interviewed Dominic Sunnebo, Commercial Director at Worldpanel by Numerator, for Streaming Media. We discussed new data from the Q2 2025 Entertainment on Demand report. Topics covered include:

  • Sports driving nearly 1 in 4 new streaming subscriptions

  • Why sports are a rented audience—loyal to teams, not platforms

  • The rapid rise of women’s sports and its impact on rights deals

  • The growth of ad-supported tiers and which services are leading in ad experience

  • How local platforms are competing with global streamers

  • Netflix’s UI refresh and the role of brand vs. content in retention

Read the full article here: [article]
Watch the full video interview here: [YouTube video]

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About Jan Ozer

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I help streaming and video technology companies solve complex technical and market-facing problems in practical business terms. Engagements range from fixed-scope audits and codec strategy reviews to product testing and technical content that helps customers, prospects, and internal teams connect technical performance to business outcomes. I am a contributing editor to Streaming Media Magazine, writing about codecs and encoding tools. I have written multiple authoritative books on video encoding, including Video Encoding by the Numbers: Eliminate the Guesswork from your Streaming Video (https://amzn.to/3kV6R1j) and Learn to Produce Video with FFmpeg: In Thirty Minutes or Less (https://amzn.to/3ZJih7e). I have multiple courses relating to streaming media production, all available at https://bit.ly/slc_courses.

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