Deciding whether to encode on-premise or in the cloud is one of the most critical …
Read More »Navigating Rate Shaping and Zero Rating: Key Takeaways from Qwilt’s Findings
Many streaming publishers focus on the top rung of their encoding ladders and let the rest fall where they may. Recently released survey findings from Qwilt indicate that publishers serving a high percentage of mobile viewers should also focus on the middle rungs, as zero rating and rate-shaping make these the most highly viewed rungs on some mobile networks. The …
Read More »