We have been huge proponents of per-title encoding since its inception in 2015. Boy, has it come a long way. In this Streaming Media article, I recount the history of per-title encoding and trace its advancement from single file optimizations that could adjust only file data rate to AI-driven adjustments that can change resolution, data rate, frame rate, codec, color gamut, and even choose between HDR and SDR. If you’re considering developing or implementing per-title encoding, this article will provide the background to make a great decision.
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