Tag Archives: encoding

This entry-level article describes what an encoder is and how to choose one and focuses on VOD, not live. It was derived from a lesson in my Streaming Media 101 course, which teaches you the skills and techniques to succeed in a streaming media-related role. Click here for more details about the course. This article walks newbies through what an …

This article is derived from a lesson in Streaming Media 101: Technical Onboarding for Streaming Media Professionals. If you’re looking for an efficient way to get up to speed on key streaming terms, technologies, workflows, and best practices, check out the course here.  Every time you encode a video file with a distribution-oriented codec like H.264, HEVC, VP9, or AV1, …

To a great degree, video codec adoption is driven by the simple break-even formula presented above. You put your costs on top, your savings per hour on the bottom, and come up with the number of hours of video you have to distribute to recoup your costs and start hitting the plus column. If you’re in a TL/DR frame of …

We have been huge proponents of per-title encoding since its inception in 2015. Boy, has it come a long way. In this Streaming Media article, I recount the history of per-title encoding and trace its advancement from single file optimizations that could adjust only file data rate to AI-driven adjustments that can change resolution, data rate, frame rate, codec, color …