If you distribute 4K or HDR video, HEVC is a must-have, not a nice-to-have. That’s the format the TVs and devices that play 4K HDR expect, and H.264 isn’t a realistic alternative. But what if you’re distributing 1080p SDR video? In this case, H.264 plays everywhere, and HEVC has to earn its place. And HEVC earning its place is harder …
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To a great degree, video codec adoption is driven by the simple break-even formula presented above. You put your costs on top, your savings per hour on the bottom, and come up with the number of hours of video you have to distribute to recoup your costs and start hitting the plus column. If you’re in a TL/DR frame of …
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We have been huge proponents of per-title encoding since its inception in 2015. Boy, has it come a long way. In this Streaming Media article, I recount the history of per-title encoding and trace its advancement from single file optimizations that could adjust only file data rate to AI-driven adjustments that can change resolution, data rate, frame rate, codec, color …
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