If you're looking for hard data that proves the effectiveness of video advertising over other rich meda formats, look no further. A new Doubleclick study entitled "The Brand Value of Rich Media and Video Ads" found that rich media ads containing vide

This is the second in a series of video tutorials on producing H.264, in this case detailing how to do so using Sorenson Squeeze. Here's some  background information explaining some of the encoding decisions made in the tutorial. First, the

Whenever I speak at industry groups about H.264, and detail the upcoming royalty obligation, some attendees are invariably surprised that using H.264 will generate royalties. Here's what you need to know about H.264 and royalties, in an except fro