The more I think about MPEG LA’s proposed HEVC royalty policy, the more I think it’s flawed, primarily because there’s no incentive for Adobe to pay $25 million to add HEVC playback to Flash. Why is this important? Because Flash is still the only delivery technology that can reach 95%+ of desktops and notebooks in a few months after the …

The DASH standard (Dynamic Adaptive Streaming over HTTP) is increasingly being implemented by premuim content distributors, though deployment is added on a device or platform-specific basis. In this transcribed interview between Streaming Media’s Senior Associate Editor Troy Dreier, and Baptiste Courdurier, a software development Lead for Hulu, you can read how Hulu is using DASH and why. Here’s an except.  …

I got a email question yesterday that went like this: Please forgive me if this question sounds obvious but when I encode a master clip for different streaming outputs (using AME C6) I end up with a different file for each separate outlet. A file for YouTube, a file for the iPad etc. Do the big providers like YouTube have …