How are organizations such as PBS and TechCrunch using Facebook Live to reach and grow their audiences? The platform has been with us for a year now, so it’s time to check in. We’ve all known for a while that you can stream live video to Facebook Pages. While the technical side is interesting, the big questions on our minds …

(Note: This article was amended to show the comparative results at 6 mbps) Summary (The MPD) As more and more producers move their encoding to the cloud, or distributing via OVPs or other service providers, the data rate for the mezzanine files is significant factor for upload time and bandwidth and storage costs. The big question is, how much extra …

We spoke with 15 publishers including PBS, The YES Network, and TechCrunch to find out exactly how they’re broadcasting to Facebook Live, and the technology they’re using to do it. For our article “Facebook Live: A Progress Report After One Year of Growth,” we interviewed 15 video publishers to get a sense of the strategic reasons why they’re webcasting on …