10 Tips for Creating Successful Branded Videos

My article, 10 Tips for Creating Successful Branded Videos, just appeared on Onlinevideo.net. It’s a fun and hot topic these days; launch a business, produce a video that goes viral and laugh your way to the bank. Well, it can happen, because it has, but being realistic is always a good start. That’s tip 1.…

Review: Panopto Lecture Capture and Webcasting System

My review of the Panopto Lecture Capture and Webcasting System just published on the Streaming Media website. Here’s a short summary of what I thought.  Overall, Panopto was very well-conceived, and in general, is very easy to use for both presenter and viewer. One key differentiating feature, however, is the ability to input video from…

Stream With Care: Simple Production Tips for Quality Results

My latest column for Streaming Media magazine is a must read for anyone who produces (rather than simply encoding) streaming video. Here’s the intro. Most seasoned compressionists know that you can’t have high-quality streaming media without quality audio and video. In honor of our production issue, I thought I would list the production techniques that…

Find Viewers Before You Make a Video

Just got off the phone with Ken Gumbs of Fresh Giants, a video production company in Chicago, who I interviewed for an article I’m writing about branded video for OnlineVideo.net. I was struck by the pure wisdom of many of Ken’s comments, in part, I’m sure, because I don’t know much about branded video (but I’m…

TalkPoint Convey Debuts Screencam Help Videos

Two or three years ago, the average cost of a video webcast was around $1,200 – $2,000. Now that services like GoToWebinar start as low as $99/month, established companies are having to adjust both their products and their pricing. I’ve been working with TalkPoint’s new Convey self-service webinar system for my last two webinars, and…