Tag Archives: Featured-Posts

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It’s The Year of AV1. 2023, That Is.

A recent Netflix post trumpets AV1’s suitability for mass-market distribution, but high encoding costs, the lack of HDR support, and nascent support in the living room make AV1 a non-starter for most producers. Most of these issues should be resolved by mid-2023, when mainstream usage should really start to blossom. …

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Choosing an x265 Preset: an ROI Analysis

This post presents a return on investment view of choosing an x265 preset that delivers the optimal blend of encoding cost and storage and bandwidth savings. The first chart, x265 Encoding Time/Quality Tradeoff, is from a lesson in my course Streaming Media 101: Technical Onboarding for Streaming Media Professionals.  Given …

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Choosing the Resolution for Lower Rungs on Your Encoding Ladder

Your encoding ladder should include lower resolution rungs even if higher resolution rungs deliver better quality. This blog explains why.  Several lessons in the online course Streaming Media 101: Technical Onboarding for Streaming Media Professionals focus on creating and configuring encoding ladders, including the Convex Hull technique discussed below. With …

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Which Codec Does YouTube Use, Part III

This article analyzes the codecs used by YouTube for 4K videos with millions of views, and the savings that AV1 and VP9 deliver over YouTube’s full encoding ladder.  This is the third in a series of articles written about which codecs YouTube uses. The first covers which codecs YouTube uses …

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Another Five-Star Review for Streaming Production Course

These two students found the streaming production course, Streaming Media 101, quite helpful.

I’m pleased to report another five-star review for the streaming production course Streaming Media 101: Technical Onboarding for Streaming Media Professionals. So far, the course has been taken hundreds of times with eleven reviews, all five stars. Here’s what the latest review, from Lasse Bronsholt, had to say. The Streaming …

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Which Codecs Does YouTube Use?

This article reviews which codecs YouTube uses for the unrelenting torrent of videos that it ingests and encodes. The data suggest that AV1 is only worthwhile for videos with view counts in the mid-to-high millions, but VP9 is worth considering for view counts in excess of a few thousand.  As …

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Computing Break Even on Codec Deployments

To a great degree, video codec adoption is driven by the simple break-even formula presented above. You put your costs on top, your savings per hour on the bottom, and come up with the number of hours of video you have to distribute to recoup your costs and start hitting …

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