Lesson of the Week: The New Rules of Codec Deployments

Jan Ozer January 10, 2021 Blogs, Learning Leave a comment 1,568 Views

Adoption of MPEG-2, H.264, and HEVC was almost automatic in some markets because implementors assumed that royalties would be reasonable and that the codecs would succeed. Two factors have changed those assumptions; the HEVC royalty mess and the formation of the Alliance for Open Media. This short video details how these two factors have changed how codecs are deployed.

If you’re wondering how quickly new codecs like AV1, VVC, LCEVC, or EVC will be deployed, this video is for you.

This lesson was recently added to my online course, Streaming Media 101: Technical Onboarding for Streaming Media Professionals.

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About Jan Ozer

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I help streaming and video technology companies solve complex technical and market-facing problems in practical business terms. Engagements range from fixed-scope audits and codec strategy reviews to product testing and technical content that helps customers, prospects, and internal teams connect technical performance to business outcomes. I am a contributing editor to Streaming Media Magazine, writing about codecs and encoding tools. I have written multiple authoritative books on video encoding, including Video Encoding by the Numbers: Eliminate the Guesswork from your Streaming Video (https://amzn.to/3kV6R1j) and Learn to Produce Video with FFmpeg: In Thirty Minutes or Less (https://amzn.to/3ZJih7e). I have multiple courses relating to streaming media production, all available at https://bit.ly/slc_courses.

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