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The Codec Conundrum: Navigating the Challenges of Video Codec Adoption

Panel for Streaming Media Connect session on video codec adoption

For years, we’ve heard about the allure of HEVC, AV1, and even VVC, all new video codecs promising better quality and reduced bandwidth. But how do content providers, platforms, and CDNs navigate the complexities of adopting these new technologies? A recent panel discussion at Streaming Media Connect 2025 shed light on this crucial topic, featuring insights from industry leaders. All …

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Sandwiched Compression: Repurposing Standard Codecs with Neural Network Wrappers

The white paper titled “Sandwiched Compression: Repurposing Standard Codecs with Neural Network Wrappers” is authored by a team from Google Research, including notable contributors such as Onur G. Guleryuz, Philip A. Chou, Berivan Isik, Hugues Hoppe, Danhang Tang, Ruofei Du, Jonathan Taylor, Philip Davidson, and Sean Fanello. Their collective expertise in image and video processing, neural networks, and rate-distortion optimization …

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Bitmovin Video Developer Report Reveals Streaming in 2025: Incremental Growth Over Innovation

The Bitmovin Video Developer Report is an essential resource for anyone involved in video streaming technology. Conducted between September and December 2024, this 8th annual edition gathered insights from 167 video developers and industry experts across 34 countries. The majority of respondents were from EMEA (48%) and North America (36%), reflecting the primary markets driving streaming technology. Participants ranged from …

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