Many organizations use video case studies to help market their products and services. I recently analyzed eleven video case studies, focusing on high level production techniques, how the video was encoded, and how the video was presented on the companies’ web pages. This article presents my findings, and should be useful to marketing professionals, video producers, compressionists and web developers. …

Today, if streaming video is at all integral to your organization, and if you’re currently hosting your own videos or posting them to user-generated content (UGC) sites such as YouTube and Vimeo, it’s time to consider using an online video platform (OVP). The big question that this article tackles is how to choose the right one for your needs. Rather …

If I were to take a long-term view of the successive Creative Suite (CS) releases from San Jose, Calif.-based Adobe Systems, I would equate them to a product created a bit further north in Napa Valley. As you may recall, for most Windows-based users, CS3 was a bit thin—Mac compatibility was the most prominent new feature. At some point, seemingly …