Recent Posts

Instart Logic Ad Integrity Anti-Ad Blocker used by 20% of Comscore 100

I wrote a story on ad blocking for the Streaming Media Sourcebook, which did not include Instart Logic. They called to set up a briefing, and here’s what they told me. Company: Instart Logic Product: AppShield Ad Integrity Date: March 28, 2017 Discussion with: Peter Blum, VP of Product, Dan Berkowitz, Head of Communications Quick summary: AppShield Ad Integrity is …

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Newletter March 27, 2017. HEVC Losing Share; Standards Failing the Streaming Industry; V-Nova Update; Dolby and HLS

  Here’s what’s new. First, an essay entitled Standards are Failing the Streaming Industry, explores how MPEG’s inability to set unified pricing is hindering the utilization of HEVC, and will likely stall the deployment of DASH (read this article to learn about DASH royalties). The essay also talks about the Nokia vs. Apple lawsuit, which could boost royalties on H.264, and the Alliance for Open …

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Encoding by the Numbers “Shortcut” to FFmpeg Mastery

One of the least well known features of the book, Video Encoding by the Numbers, is the content related to FFmpeg. Specifically, for most operations discussed in the book, from setting resolution and data rate to segmenting a file for HLS delivery, the book details the corresponding FFmpeg commands. The latest review up on Amazon includes a major description of how …

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