Recent Posts

Producing Live Events: Tip 7: You’re In Charge of Marketing, Even When You’re Not

Total Webcasting is a webcasting service provider out of New York that produces dozens of events a month, and thousands since its inception in 2007. Total Webcasting is unique in that it produces virtually all events for its customers, while owning the streaming server and content management system used for live and on-demand delivery, providing the complete “glass-to-glass” experience. Through their …

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Webinar Technique:Cash is King-How to Retain Your Attendee’s Attention During a Webinar

I attended a great webinar yesterday, entitled What Converts? Building Landing Pages that Evoke Action. The two speakers were Kim Albee, a content marketing and sales expert from ContentZap, and Margaret Johnson, from Genoo, who provides an online marketing platform. I wasn’t aware of either company or person before I received the invitation, but since I sell books and consulting services from …

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Hey Verimatix: Don’t Ask for Contact Info to Watch a YouTube Video

So, I just signed up to watch a case study from Verimatrix on how they helped Stofa “realize the Stofa WebTV Vision.” Since I follow the DRM markets, plus like watching video case studies to pick up tips, it was a chance to kill two birds with one stone. Of course, I had to surrender my contact information to watch …

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