Another webinar, another few lessons. Probably most important is the hard lesson facing many content developers who want to present a webinar for lead generation, but don’t want to give away their critical content during the webinar. It’s a pretty tough balance sometimes, how to give away enough information to make the webinar worthwhile, but not enough so that prospects …

Just a quick riff on encoding versus packaging. The concept of encoding involves converting a mezzanine file into distributable output like MP4 files, or ABR formats like HLS or DASH. The concept of packaging is taking previously encoded MP4 files and converting those to distributable ABR output format like HLS or DASH.  The heavy lifting, of course, is converting the …

The survey results are in: So, out of 87 responses, over 50% chose DASH, while over 30% choose HLS. The balance chose to explain why, and there were some very useful comments. “Not sure why I wouldn’t cover both options.” “DASH also doesn’t work on OTT boxes like AppleTV and Roku, where HLS does. DASH does have support for VP9 …