Every compressed file involves dozens of configuration-related decisions, including resolution, data rate, H.264 profile, VBR or CBR, entropy coding technique, x.264 preset, b-frames, reference frames—the list goes on and on. Most encoding prof

Publishers and encoding companies alike are beginning to embrace VP9, Google’s open source codec. Here’s how it stacks up on quality and data rates. The value proposition for VP9 is clear, as stated in Figure 1: “Adaptive HD streaming with 1/2 the data of H.264!” Half the data rate cuts your bandwidth and storage costs and allows you to reach …

Online is different from broadcast and doesn’t need formal standards. HEVC isn’t considered by many online video streamers, as the future belongs to VP9 and AV1. Elsewhere in the issue, you find a 4,000-word article I wrote on VP9 that doesn’t mention HEVC. Why? Because for the vast majority of streaming producers that don’t distribute 4K video to smart TVs, …