Articles

In Producing Screencams that Market and Sell, I described how to script, record, and edit a screencam presentation for fun or profit. In this article, I’ll detail which codec does the best job compressing screencams for internet delivery, wh

Screencams are a wonderful tool for demonstrating software operation. In many cases, producing them can almost be a real-time event—you capture and narrate simultaneously, import the result into Camtasia Studio, add titles and such, export t

I recently taught an H.264-specific class at Streaming Media East in New York. Though the class was 3 hours long, I can distill a bunch of useful knowledge into this column if you don’t mind missing the sample videos and example screens, not to mention the insightful and surprisingly compelling lecture. Let’s begin. H.264 is today’s “it” codec because it …

This is a peer review of streaming video produced by the Wine Library, written as a sidebar to a feature story by StreamingMedia.com. Here's the intro:As you’ve read in Troy Dreier's feature, the Wine Library's producer and star, Gary Vaynerch

This short (under 10-minute) PowerPoint-based tutorial details how to configure the most important H.264 encoding parameters (profiles, levels, entropy encoding and b-frames), discusses why H.264 encoding quality varies by encoding tool and identif

When some people get a powerful new computer, they want to produce a new video, play games, or show it off to their friends. I just want to run as many tests as possible to analyze its performance, which I guess means that I’m well suited for this portion of my job description.         This navel-gazing aside, …

If you're looking for hard data that proves the effectiveness of video advertising over other rich meda formats, look no further. A new Doubleclick study entitled "The Brand Value of Rich Media and Video Ads" found that rich media ads containing vide

Whenever I speak at industry groups about H.264, and detail the upcoming royalty obligation, some attendees are invariably surprised that using H.264 will generate royalties. Here's what you need to know about H.264 and royalties, in an except fro

This is the second in a series of video tutorials on producing H.264, in this case detailing how to do so using Sorenson Squeeze. Here's some  background information explaining some of the encoding decisions made in the tutorial. First, the

streaming quality, shooting for streaming, bit rates for streaming,