Articles

Most people reading this post want new codecs to succeed as soon as possible, and I do as well. But whenever I think about codec adoption, six pictures come to mind. Overview The first was the foundational adoption timeline released by the Alliance for Open Media (AOMedia) with the launch of AV1 in April 2018 (see above). Essentially, this posited …

The VAST, VMAP, and VPAID video ad standards ensure smooth ad delivery, proper tracking, and seamless integration across platforms in digital video advertising, as well as interactive advertising. This article provides a brief overview of what these standards are and how they work together. Section I: Ad Serving Standards 1.  Video Ad Serving Template (VAST) VAST is the standard format …

I recently had the privilege of chatting with Dr. Elena Alshina about JPEG AI; the video is below. Dr. Alshina is a prominent figure in the field, serving as the Audio Visual Lab Director and Director of the Media Codec and Standardization Lab at Huawei. She also plays a leading role in various international standardization projects, including for JPEG AI. …

Creating batch files with variables is one of the more efficient ways to run FFmpeg. However, most producers build their batch files with variables inserted directly into the batch file, which means that you have to customize each batch file for different source files or encoding parameters. This is particularly inefficient when you’re encoding multiple files to different encoding parameters; …

Many streaming publishers focus on the top rung of their encoding ladders and let the rest fall where they may. Recently released survey findings from Qwilt indicate that publishers serving a high percentage of mobile viewers should also focus on the middle rungs, as zero rating and rate-shaping make these the most highly viewed rungs on some mobile networks. The …

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At Streaming Media NYC 2024, Tim Siglin interviewed me (Jan Ozer) about how the Streaming Learning Center has expanded into a platform offering courses on streaming-related topics to help technical people in the industry become familiar with terms, technologies, best practices, and tools. He also talks about machine learning, the shift towards Neural Programming Units (NPUs), and the legal and …

This article provides an overview of JPEG AI, which delivers superior compression efficiency and improved performance for AI tasks like object detection. JPEG AI is an initiative by the Joint Photographic Experts Group (JPEG) aimed at developing a learning-based image coding standard that uses machine learning techniques to achieve superior compression efficiency, offering a compact representation optimized for both human …

This post describes Google’s transition from SEO to AI Overviews for content marketers and offers nine tips for smoothing your transition.  By way of background, the Streaming Learning Center is content-driven, and we’ve always tried to adhere to SEO best practices. Now that we are writing for other websites, our focus on SEO has become even more critical. As you’ve …

Zond 265 is a very useful file analysis tool, but like all such tools, it’s a bit pricey. Now, there’s a free version that might meet your needs. I’ve been a longtime user of Zond 265, the powerful tool from Solveig Multimedia for in-depth analysis of HEVC, H.264, AV1, AVC, and MPEG-2 video bitstreams. While Zond 265 has been invaluable …