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MediaMelon SmartPlay is a streaming optimization solution that reduces bandwidth costs by 35% or more and improves QoE while working with your existing ABR content without re-encoding. SmartPlay works with any existing encoder, including those with content-adaptive encoding (also called per-title), and most existing players and CDNs.
Briefly, SmartPlay works by analyzing the quality of your live or VOD ABR streams and installing a simple plug-in in your player. During playback, you can set quality targets on a per-subscriber, per-device, or per-video basis. If you don’t need to download the highest quality stream in your encoding ladder to meet the quality target, SmartPlay won’t, and if you need to buffer ahead to maintain quality during hard to encode scenes, SmartPlay can do that as well.
If you need to curtail bandwidth to respond to market conditions like the COVID shutdown, SmartPlay does this intelligently, by focusing on the actual quality delivered not just the bandwidth. I reviewed SmartPlay, then called QBR, for Streaming Media Magazine here but it’s come a long way since then.
Telecine, a joint venture between Globo and Hollywood Studios, Paramount, MGM, Universal and Fox, and Brazil’s leading movie streaming operator, recently deployed SmartPlay and reduced bandwidth costs by 42% while increasing playback quality. SmartPlay also helped Telecine manage a 30% jump in video consumption and a near 4X increase in subscriber trials.
I’m moderating a panel discussing SmartPlay and Telecine’s experience on June 24th, 10:30 AM PST/1:30 EST. Click here for more details and to register.
