How to produce H.264 video

Producing H.264 Video for Flash: An Overview

As a producer of video on the web, you know that you’re judged by the quality of your video. In this regard, many producers are considering converting from the venerable On2 VP6 codec to H.264. H.264 offers better visual quality than VP6, and the AAC audio codec offers much better quality than the MP3 codec paired with VP6. Starting with Adobe Flash Player 9 Update 3, you could play back files encoded in H.264/AAC formats. As of September 2008, the penetration of H.264/AAC-compatible players exceeded 89% in all Internet-connected PCs. No wonder they’re switching over.

This article first discusses the issues involved in such a changeover, including the potential requirement for royalties. I then describe the H.264-specific encoding parameters offered by most encoding programs. Finally, I cover how you can produce H.264 video with Adobe Media Encoder CS4 and Adobe Flash Media Encoding Server 3.5.

What is H.264?

H.264 is a video compression standard known as MPEG-4 Part 10, or MPEG-4 AVC (for “advanced video coding”). It’s a joint standard promulgated by the ITU-T Video Coding Experts Group (VCEG) and the ISO/IEC Moving Picture Experts Group (MPEG).

H.264’s audio sidekick is AAC (advanced audio coding), which is designated MPEG-4 Part 3. Both H.264 and AAC are technically MPEG-4 codecs—though it’s more accurate to call them by their specific names—and compatible bitstreams should conform to the requirements of Part 14 of the MPEG-4 spec.

According to Part 14, MPEG-4 files containing both audio and video, including those with H.264/AAC, should use the .mp4 extension, while audio-only files should use .m4a and video-only files should use .m4v. Different vendors have adopted a range of extensions that are recognized by their proprietary players, such as Apple with .m4p for files using FairPlay Digital Rights Management and .m4r for iPhone ringtones. (Mobile phones use the .3gp and .3g2 extensions, though I don’t discuss producing for mobile phones in this article.)

Like MPEG-2, H.264 uses three types of frames, meaning that each group of pictures (GOP) is comprised of I-, B-, and P-frames, with I-frames like the DCT-based compression used in DV and B- and P-frames referencing redundancies in other frames to increase compression. I’ll cover much more on this later in this article.

Like most video coding standards, H.264 actually standardizes only the “central decoder…such that every decoder conforming to the standard will produce similar output when given an encoded bitstream that conforms to the constraints of the standard,” according to Overview of the H.264/AVC Video Coding Standard published in IEEE Transactions on Circuits and Systems for Video Technology (ITCSVT). Basically, this means that there’s no standardized H.264 encoder. In fact, H.264 encoding vendors can utilize a range of different techniques to optimize video quality, so long as the bitstream plays on the target player. This is one of the key reasons that H.264 encoding interfaces vary so significantly among the various tools.

Will there be royalties?

If you stream H.264 encoded video after December 31, 2010, there may be an associated royalty obligation. As yet, however, it’s undefined and uncertain. Here’s an overview of what’s known about royalties to date.

Briefly, H.264 was developed by a group of patent holders now represented by the MPEG Licensing Suthoring, or MPEG-LA for short. According to the Summary of AVC/H.264 License Terms (PDF, 34K) you can download from the MPEG-LA site, there are three classes of video producers subject to a potential royalty obligation.

If you’re in the first two classes, and are either distributing via pay-per-view or subscription, you may already owe MPEG-LA royalties. The third group, which is clearly the largest, is for free Internet broadcast. Here, there will be no royalties until December 31, 2010 (source: AVC/H.264 License Agreement). After that, “the royalty shall be no more than the economic equivalent of royalties payable during the same time for free television.”

According to their website, MPEG-LA must disclose licensing terms at least one year before they become due, or no later than December 31, 2009. Until then, we’re unfortunately in the dark as to which uses of H.264 video will incur royalties, and the extent of these charges. For more information on H.264-related royalties, check out my article, The Future’s So Bright: H.264 Year in Review, at

H.264 and Flash Player

As I mentioned, Adobe added H.264 playback support to Adobe Flash Player 9 Update 3 back in 2007. The apparent goal was to support the widest possible variation of files containing H.264 encoded video, and Flash Player should play.mp4, .m4v, .m4a, .mov, and .3gp files, H.264 files using the .flv extension, as well as files using the newer extensions that were released along with Flash Player 9 (see Table 1).

File Extension FTYP MIME Type Description .f4v ‘F4V ‘ video/mp4 Video for Flash Player .f4p ‘F4P ‘ video/mp4 Protected media for Flash Player .f4a ‘F4A ‘ audio/mp4 Audio for Flash Player .f4b ‘F4B ‘ audio/mp4 Audio book for Flash Player

Table 1. File extensions for H.264 files produced for Flash Player playback

I’ll describe profiles and levels in the next section. For now, understand that Flash Player supports the Baseline, Main, High, and High 10 H.264 profiles with no levels excluded. Accordingly, when you’re producing H.264 video for Flash Player, you’re free to choose the most advanced profile supported by the encoding tool, which is typically the High profile. On the audio side, Flash Player can play AAC Main, AAC Low Complexity, and AAC SBR (spectral band replication), which is otherwise known as High-Efficiency-AAC, or HE-AAC.

About Jan Ozer

Avatar photo
I help companies train new technical hires in streaming media-related positions; I also help companies optimize their codec selections and encoding stacks and evaluate new encoders and codecs. I am a contributing editor to Streaming Media Magazine, writing about codecs and encoding tools. I have written multiple authoritative books on video encoding, including Video Encoding by the Numbers: Eliminate the Guesswork from your Streaming Video ( and Learn to Produce Video with FFmpeg: In Thirty Minutes or Less ( I have multiple courses relating to streaming media production, all available at I currently work as as a Senior Director in Marketing.

Check Also

Video Codec Quick Reference Guide

This article provides a quick reference for video codec details from H.264 to LCEVC, excluding …

Man learning on his mobile device

Streaming Learning Center Goes Mobile

Just a quick announcement to let you know that if you’re taking a course on …

B-Frames, Ultra Low-Latency Encoding, and Parking Lot Rules

One of my sweetest memories of bringing up our two daughters was weekly trips to …