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There’s been lots of hype about the iPad and HTML5 recently, but precious little hard information. A new survey-based report from StreamingMedia.com, entitled Supporting the iPad and HTML5 – Timing, Motivation, Costs and Scope, provides concrete data by detailing the plans of the 1,147 survey respondents regarding support for these platforms. The report also provides implementation data like content and monetization plans, development budgets and feature sets, enabling report buyers to make better informed decisions about the timing, scope and costs of their own iPad and HTML5 related implementations.
The report provides a first glimpse into how many web sites plan to support the iPad, and how these plans vary by demographic category. For example, as a group, 21% of respondents planned to support the iPad by 12/31/2010, including 3% who planned an iPad app by 6/30/2010, 6% who planned an iPad compatible website by that date, and 12% who planned an app or website by 12/31/2010. At the other end of the spectrum, 43% of respondents reported that they had no current plans to support the iPad.
However, planned support for the iPad varied widely by company type, annual revenue, target market and number of distributed video files, all demographics presented separately in the report. For example, 36% of media enterprises planned iPad support by 12/31/2010, and only 27% were not planning to support Apple’s new device. Organizational size also changed the picture, with 30% of all organizations with revenue under $1 million planning iPad support by 12/31/2010, but only 13% of organizations with revenue over $1 billion.
The report also details the respondent’s content plans for iPad specific offerings, feature sets (and how they compare to the respondents’ primary web sites), monetization plans, development costs and whether the iPad app or site was developed in-house or via third party resources.
Planned HTML5 Adoption
The next major topic was if and when the survey respondents planned to make the HTML5 video tag the primary video playback option with fallback to Flash or other plug-in based technology. Here, 3% of respondents reported that their sites had already implemented the HTML5 video tag, while another 19% intended to changeover by December 31, 2010. As a group, however, 51% of respondents did not intend to convert over to the HTML5 video tag “in the foreseeable future.”
Again, there results varied by demographic category, with 34% of media enterprises planning HTML5 support by that 12/31/2010, but only 4% of government respondents and 8% of educational respondents. Significantly, 63% of respondents with revenue in excess of $1 billion had no plans to support HTML5 in the foreseeable future.
The report also assessed the respondent’s motivation for migrating to HTML5, and their satisfaction with existing plug-in based technology. For 71% of respondents, the principle motivation for supporting HTML5 was “nothing drastic, it’s just the next logical step.” In terms of concerns regarding conversion to HTML5, the most serious issues were that HTML5-compatible browsers were not yet ubiquitous (33% rated this a 5 on a scale from 1-5), followed by the lack of a single HTML5 codec (32%).
In a related question, the report tended to disprove the widely reported impressions of Apple CEO Steve Jobs, who, according to CNET, “dismissed Flash as ‘a CPU hog,’ full of ‘security holes,’ and ‘old technology.’” Specifically, on a scale of 1 – 5 (with five being the highest score), only 1% of respondents who deployed the Adobe technology rated Flash a 1 (poor) for Performance, and less than 2% rated Flash a 1 for Stability, Security or End user satisfaction. Conversely, 59% of respondents rated Flash a 4 or 5 for Performance, along with 64% of respondents for Stability, 48% for Security, and a 70% for End user satisfaction.
Mobile Support
In addition to planned support for the iPad, the report next asked respondents about their plans to support other mobile platforms, including Google’s Android platform, as well as Blackberry and Palm. At least 65% of respondents planned to support the iPhone/iTouch devices, dropping down to 23% for Palm devices. In addition, fifty three percent of respondents planned to offer a generic video stream for devices not specifically supported via web pages or apps.
Results again varied greatly within the different demographics, with the Blackberry disproportionately well supported in Government sites, and enterprises with revenue in excess of $1 billion.
About the Report
Supporting the iPad and HTML5 was written by StreamingMedia contributing editor Jan Ozer, and produced in partnership with Database Trends and Applications, a magazine produced by Unisphere Media, who along with StreamingMedia.com is a subsidiary of Information Today, Inc. The original survey was created, implemented and analyzed using www.surveymethods.com, and the survey report is 40 pages long, with 40 information tables.
The Appendix to the report contains 18 demographic-specific survey reports detailed in the Table of Contents shown below, that totals an additional 702 pages. These additional reports allow survey purchasers to view survey data specific to their organizational type (media, non-media, educational, governmental, worship/non-profit), annual revenue, market served (B2B, B2C, B2Both) and the number of video files posted on their web sites.
Report Pricing and Availability
The report is available in three editions, report with appendices ($199.99), report-only ($59.99), and appendices only ($159.99). All versions are available now for purchase and download in PDF format on the StreamingMedia.com (http://www.streamingmedia.com/research/) and Database Trends and Applications web sites (http://www.dbta.com/Reports/).
About StreamingMedia.com – Publishing and Research
When corporate executives are charged with designing and implementing a digital media strategy for their own companies, no matter what the sector, they turn to us for guidance. The Streaming Media Research and Publishing division of Streaming Media was created to deliver solid, meaningful, data-centric research to this no-nonsense audience – the kinds of answers that nobody else can find, to the kinds of questions that nobody else even knows enough to ask. We pride ourselves in giving value to clients and partners by offering timely in-depth research and leveraging our network of media assets and strategic relationships to deliver the information you need to move your business forward. For more information, visit www.streamingmedia.com.
About Database Trends and Applications
Database Trends and Applications Magazine is published by Unisphere Media, a Division of Information Today, Inc. based in Chatham, New Jersey. Unisphere also publishes the 5Minute Briefing series of email newsletters and conducts research within specialized segments of the IT market independently and in support of major industry user organizations. For more information visit www.dbta.com.
About Jan Ozer
A recognized expert in video compression technologies, Jan Ozer has worked in digital video since 1990, and benchmarked codec performance since the CD-ROM days of 1994. Jan has written many authoritative articles on streaming technologies for StreamingMedia.com, Digital Content Producer, EventDV and PC Magazine, and several research-based white papers compared the performance of streaming video codecs. Jan has written or contributed to 16 books on digital video, translated into 7 languages. In addition to frequently teaching short courses for organizations like StreamingMedia.com, Jan has instructed two and three day video production seminars since 1992. Jan is also the owner and principal contributor to www.streaminglearningcenter.com.
Table of Contents
I. Executive Summary
1. iPad Support via App or Web Site
2. HTML5 Adoption
3. Mobile Support
4. Presentation of Survey Results
II. iPad Support Plans
1. Results by Demographic Type
Results by Revenue
Results by Target Market
Results by Number of Video Files
2. Motivation, Content Strategy and Features
Content Strategy
Planned Features
3. Monetizing the iPad App/Website
4. iPad App/Web Site Development Costs and Hosting
Cost Segments
Hosting the iPad-related Content
III. HTML5 Adoption Plans
1. Results by Demographic
Results by Revenue
Results by Target Market
Results by Number of Video Files
2. HTML5 Adoption Details
Motivation for supporting HTML5
Key Conversion Issues
Required penetration of HTML5 Compatible Browsers
3. Satisfaction with Existing Technology – Flash
Flash Usage
Current Satisfaction Levels with Flash
4. Satisfaction with Existing Technology – Silverlight
Silverlight Satisfaction
Analysis
IV. Mobile Adoption
1. Results by Demographic
Results by Revenue
Results by Target Market
Results by Number of Video Files
V. Demographics
1. Advanced Demographics
Results by Organizational Type
Results by Revenue
Results by Target Market (B2B, B2C, B2Both)
Results by Number of Deployed Video Files
VI. Appendices
I. Survey Results by Organization Type
1. Media Enterprise
2. Non-Media Enter
3. Government
4. Education
5. Worship/Non-Profit
II. Survey Results by Annual Revenue
6. Under $1 million
7. $1 – 10 million
8. $10 – 100 million
9. $100 million to 1 billion
10. More than 1 billion
III. Survey Results by Target Market
11. Business to Consumer
12. Business to Business
13. Business to Both
IV. Survey Results by the Number of Video Files
14. Under 100
15. 100 – 250
16. 250 – 1,000
17. 1,000 – 5,000
18. Over 5,000
