Tag Archives: video quality

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Baby Steps with Apple’s Advanced Video Quality Tool and Quality Metric

I’m adding some lessons that identify and describe the operation of Mac video utilities to the online course Streaming Media 101 and took this as an opportunity to have a look at Apple’s Advanced Video Quality Tool  (AVQT) which launched at the company’s 2021 World Wide Developers Conference. I’m making the lesson available as a lesson of the week, immediately …

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The Four Pillars of Video Encoding

Figure 1. The four critical aspects to consider before video encoding. Executive Summary: While video quality is always top of mind, consider deliverability, compatibility, and playability before finalizing your video encoding presets. Too often we look at video encoding with a single point of focus; achieving the best possible quality for the lowest possible data rate. However, as I was …

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