Publishers and encoding companies alike are beginning to embrace VP9, Google’s open source codec. Here’s how it stacks up on quality and data rates. The value proposition for VP9 is clear, as stated in Figure 1: “Adaptive HD streaming with 1/2 the data of H.264!” Half the data rate cuts your bandwidth and storage costs and allows you to reach …

Online is different from broadcast and doesn’t need formal standards. HEVC isn’t considered by many online video streamers, as the future belongs to VP9 and AV1. Elsewhere in the issue, you find a 4,000-word article I wrote on VP9 that doesn’t mention HEVC. Why? Because for the vast majority of streaming producers that don’t distribute 4K video to smart TVs, …

London-based V-Nova has made some impressive claims about Perseus, its compression technology. Streaming Media’s preliminary testing shows that it lives up to some of them. V-Nova launched its compression technology, Perseus, on April Fools’ Day 2015, claiming “2x–3x average compression gains, at all quality levels, under practical real-time operating scenarios versus H.264, HEVC and JPEG2000.” The timing and the claims …

Netflix announced the open-source availability of the Video Multimethod Assessment Fusion, which it’s now using instead of PSNR to analyze the quality of transcodes in its vast catalog. Yesterday, Netflix announced the open-source availability of its new video quality metric, the Video Multimethod Assessment Fusion (VMAF) in a long, explanatory blog post. Netflix uses the metric now, and it appears …

Scheduled to be the first codec released by the Alliance for Open Media, AV1 is positioned to replace VP9 and compete with HEVC. While we don’t know many details yet, the backing of the Alliance should give AV1 a significant competitive advantage. The AV1 codec will be the first codec released by the Alliance for Open Media (AOM), and it’s …

Once counted out, VP9 is on the rise, with support from Netflix, JW Player, Brightcove, and more. In this interview, David Ronca of Netflix talks about VP9 savings, encoding, and testing. This is an interesting time in the codec world, an inflection point where the power of an expensive standard is being challenged by a free, open source codec. And …

This article is kind of a prequel to my book, Encoding by the Numbers, which I published in 2016. That is, I published this article to get commentary from folks who read it, which I factored back into my book. Unfortunately, I changed content management systems in 2018 and lost the comments.  One of the topics I’m addressing in my …

Figure 1. The four critical aspects to consider before video encoding. Executive Summary: While video quality is always top of mind, consider deliverability, compatibility, and playability before finalizing your video encoding presets. Too often we look at video encoding with a single point of focus; achieving the best possible quality for the lowest possible data rate. However, as I was …

Click below to download the presentation or to view the conference video. Here’s the description.  Choosing the number of streams in an adaptive group and configuring them is usually a subjective, touchy-feely exercise, with no way to really gauge the effectiveness and efficiency of the streams. However, by measuring stream quality via metrics such as PSNR, SSIM, and VQM, you …

[Author’s note: Video from the session is available below, as is the presentation.] The two biggest pricing mistakes you can make is to assume that the market has no alternative, and that you don’t have to get it right the first time. HEVC Advance in particular, and the HEVC IP ownership group in general, who still haven’t come together with …