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The Changing State of MPEG DASH Royalties: How Bad Will it Get?

MPEG LA’s recent announcement of a DASH royalty pool is the first such royalty on free internet video. And this is only the beginning. We’ve all had time to reflect upon MPEG LA’s announcement of a DASH royalty pool. In my case, it led to the realization that this is the first royalty on free internet video and that things …

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Containing Costs: How Publishers Can Save Money on ABR Encoding

Many companies spend too much on adaptive bitrate encoding. In turns out there’s a pricey way to go about it and a cheaper way. Dynamic packaging to the rescue! Let me throw a couple of numbers at you. The first is shown in Figure 1, from Encoding.com’s “Global Media Format Report 2016,” which shows the respective share of the adaptive …

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HEVC Advance Makes Some Software Royalty Free

HEVC Advance says it hopes to speed the adoption of HEVC decoders among the installed base of computers and devices by making some software downloads royalty free Seeking to accelerate HEVC deployment to the installed base of computers and mobile devices, HEVC Advance announced this morning that it will seek no royalty on some classes of application software with HEVC …

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Video: The Case for Custom Encoding, Part 2: Resolution

Streaming Learning Center’s Jan Ozer makes the case for custom, per-title encoding on the Netflix model, focusing on resolution issues in part 1 of this 2-part series from his Streaming Media West presentation. Following the model established by Netflix in December 2015, Jan Ozer argues against content providers applying a standard encoding ladder to all of their content because of …

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Video: The Case for Custom Encoding, Part 1: Bitrate

Streaming Learning Center’s Jan Ozer makes the case for custom, per-title encoding on the Netflix model, focusing on bitrate issues in part 1 of this 2-part series from his Streaming Media West presentation. Following the model established by Netflix in December 2015, Jan Ozer argues against content providers applying a standard encoding ladder to all of their content because of …

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CMAF Is Halfway There, But That’s Not Far Enough: Commentary

The Common Media Application Format (CMAF) hits a predictable roadblock with encryption, where it enables two incompatible modes. This has one columnist feeling pessimistic. One of the Greek philosopher Zeno’s most famous paradoxes is the Dichotomy Paradox, also called the Infinite Halfway Theory. The concept states that if you keep getting halfway to a certain goal, you never arrive, because …

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How To: Build Your Own Cloud Encoder With FFmpeg

Here’s the session description; click below to download the handout and watch the session. Almost all of the commercial cloud encoding services, and many of the largest streaming producers encode in the cloud using FFmpeg. It’s cheap, relatively simple, and highly effective. To accomplish this yourself, you need two basic skill sets; first how to encode with FFmpeg, and then …

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D101 – How To: Fine-Tuning Your Adaptive Encoding Groups With Objective Quality Metrics

Here’s the session description; scroll down to download the handout and watch the video. Choosing the number of streams in an adaptive group and configuring them is usually a subjective, touchy-feely exercise, with no way to gauge the effectiveness and efficiency of the streams. However, by measuring stream quality via metrics such as PSNR, SSIM, and VQM, you can precisely …

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W2: Encoding 2016: Codecs and Packaging for PCs, Mobile and OTT/STB/Smart TVs

Here’s the description for my workshop at Streaming Media West; download the handout below: As video resolutions increase and target playback platforms multiply, video producers must leave their H.264/HLS/HDS comfort zone and expand into HEVC, VP9, and MPEG-DASH. This workshop is divided into multiple segments by target platform to teach you the applicable standards and best strategies for delivering live …

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Cloud Pricing Survey Shows Hybrik Least Expensive Option By Far

I recently finished a white paper comparing the pricing for a new cloud encoding service named Hybrik with multiple cloud providers, including Amazon Elastic Transcoder, Microsoft Azure, Bitmovin, encoding.com, Telestream Cloud, and Zencoder. The white-paper was sponsored by Hybrik, and you can download it below. By way of background, I ran all calculations by the respective services (except Amazon) to verify my …

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