Webinar on Content-Aware Encoding; January 26, 2016 at 2:00 PM EST.  The ideal encoding ladder accomplishes two things-it creates great visual quality and uses the optimum amount of data, keeping audiences and finance happy at the same time. But what is the ideal encoding ladder?  At one extreme, in its post Per-Title Encode Optimization, Netflix recently blogged about how each …

The Netflix blog entitled, Per-Title Encode Optimization, boldly declares that “to deliver the best quality video to our members, each title should receive a unique bitrate ladder, tailored to its specific complexity characteristics.” In a world where many companies simply deploy Apple’s recommendations from TN2224 without modification, it’s a breath of fresh air. The blog post goes on to detail …

When HEVC Advance first proposed royalty rates and policies in July 2015, the terms were almost universally criticised, if not vilified. Recognizing that the proposed structure would slow HEVC adoption rather than promote it, HEVC Advance has issued