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I just got back from a wonderful trip to Streaming Media East, where I gave two presentations. The first was a 3 hour session on producing H.264 video, here’s the agenda. 
In particular, note the comparisons of H.264 codecs, which you’ll find helpful if trying to find the best H.264 encoding tool, and the settings for common H.264 encoders, which may help you navigate through your selected program. I also addressed how to set common encoding parameters like Profiles, Levels, Entropy Encoding (CABAC/CAVLC), B-Frame intervals, reference frames and the like.
The second is, a 76 slide, 45-minute look at common mistakes made by video producers, and the agenda is below. This one was actually filmed; I’ll add the link to the streaming video file once it becomes available. Note that the encoding section includes lots of useful statistics about the current streaming configurations used by broadcast and corporate sites. Have a look. 
I hope you find the presentations useful. Enjoy!
