We like to drink our own Kool-Aid in the streaming video business, and most of us tended to accept the increasingly hyperbolic streaming video viewing numbers as fact. Well, Nielson funded a research study to the tune of $3.5 million that actually observed subjects through the course of their days and timed the various video-related activities (rather than simply accepting user surveys as fact).
Guess what? Most of us are still tied to the TV set. My take? I’ll keep my head in the sand and assume that most casual uses of streaming video, like YouTube and the like, are vastly over-reported, while actual business uses, the kind that my readers and clients tend to produce, are right on track. I’m probably deluding myself, but it’s early in the day, my to do list is free from check marks, and it’s the only way I’ll get it all done. Denial is not just a river in Egypt.
Here’s the first graph from the article I read in Online Media Daily, with the URL below for the complete story.
The amount of time Americans spend watching online video is vastly overstated, according to the findings of some highly regarded research made public Tuesday. The disclosure, which is likely one of the more controversial findings being mined from an ambitious piece of academic research that actually observed how people spend their time consuming media, was made during one of a series of so-called “collaborative alliance” meetings hosted by Havas media shop MPG for the advertising and media industry in New York.
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