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One of the more intriguing questions surrounding Brazil’s TV 3.0 broadcast upgrade is whether it will help drive LCEVC’s success. LCEVC seems like a technology in need of a tailwind — will TV 3.0 provide it?
Alongside VVC, LCEVC is now mandated in receiver devices as part of the spec, which is a significant milestone. But inclusion in a standard doesn’t ensure actual usage.
That is where V-Nova’s recent partnership with MulticoreWare comes in. By integrating LCEVC into its encoder products, MulticoreWare is making LCEVC usable in the workflows broadcasters rely on. This matters because LCEVC support is mandatory on the device side, but completely optional on the broadcast side. Without accessible tooling, broadcasters have little reason to experiment with or adopt it. The MulticoreWare integration removes that barrier.
Interestingly, at least in the context of TV 3.0 broadcasts, it also means no direct revenue for V-Nova. But strategically, it creates something even more important: the conditions for adoption.
By way of background, V-Nova’s traditional licensing model for LCEVC is usage-based and paid by content publishers. Pricing scales by concurrent users and is capped annually. But for TV 3.0 broadcasts in Brazil, V-Nova has adapted to the licensing structure used for other SBTVD technologies.
In a February 2025 interview at Mile High Video, V-Nova CEO Guido Meardi explained that the company had “departed from the normal streaming licensing model” for Brazil’s TV 3.0 and instead adopted the licensing structure used across the SBTVD technology stack. “The publishers won’t pay — it’ll be paid for with the hardware,” Meardi said, referring to the model as a “one-off” paid by device manufacturers. He also described LCEVC as a minor component of the total SBTVD cost, priced competitively to encourage adoption. The full interview is embedded below for those interested in hearing the explanation firsthand.
LCEVC’s inclusion in TV 3.0 guarantees LCEVC playback in these devices. But if broadcasters don’t use LCEVC, even though they can and at no cost, LCEVC risks becoming another mandated component that ships in silicon and remains unused. From a strategic standpoint, that would be a missed opportunity.
The MulticoreWare partnership helps avoid that outcome. It makes LCEVC easier to access, test, and deploy. It removes integration friction and signals to broadcasters and vendors that LCEVC is not just part of the spec, but a practical option for production use. More broadly, it reinforces that LCEVC can deliver operational value, not just theoretical gains.
TV 3.0 gives V-Nova a foothold through hardware licensing. The real win will come if broadcasters use the technology. That will shape future adoption, ecosystem momentum, and monetization opportunities beyond Brazil. The standards win is secured. The usage story is just beginning, and at this point, the end is anyone’s guess.
