Tag Archives: Streaming Stat of the Week

This presentation was for Streaming Media Producer Live. Here’s the description.  To maximize reach and revenue, online video producers need to deliver video that plays effectively on multiple computer and mobile platforms. To accomplish this, you need to know some fundamentals about the H.264 codec, as well as the playback requirements and limitations of all target platforms. You also need …

…is NOT how they encode their video. But, they do a lot of other things right with their streaming video. GoDaddy.com aggressively advertises videos on television to convince you to visit their web site. With celebrities Danica Patrick and Jillian Michaels on board, it’s a pretty good strategy. Of course, when most viewers see these TV commercials, they probably wonder …

In my latest survey, the average video configuration was very close to 640×360, with a combined audio/video data rate of 837 kbps (758 kbps video, 79 kbps audio). This computes to an average bits per pixel value of .115. If videos posted on your site are lower than these figures, you’re probably being unnecessarily conservative. I track the data rate …

According to the latest statistics from NetMarketShare, the current penetration of HTML5-compatible browsers in the desktop market is 58.1% maximum. To completely serve these browers, you’d have to encode in three formats, with 47.5% of desktops compatible with WebM, 44.1% compatible with H.264, and 8.3% compatible with Ogg (this is the Firefox 3.6 crowd). To calculate these numbers, I created …

By now you’ve heard that Adobe will discontinue the development of the Flash Player on the Android platform, stating in part that “HTML5 is now universally supported on major mobile devices, in some cases exclusively. This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms.” Boy, they weren’t kidding. I was interested to …