Lesson of the Week: Why BD-Rate is a Poor Predictor of Real-World Bandwidth Savings

BD-Rate computations are a valuable metric when comparing theoretical codec performance. But just because they prove that HEVC is 40% more efficient than H.264 doesn’t mean that you’ll save 40% of your bandwidth if you switch to HEVC. This 6-minute video lesson explains why and suggests a better alternative for estimating real-world benefits. I include…

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Video on Best Practices for Delivering Live Video to Geographically Distributed Viewers

In this interview with Evelyne Kuo from BaishanCloud, we discussed technologies involved with distributing live streams to viewers across multiple geographic regions. The conversation included hardware HEVC encoders, QoS, QoE, using different encoding ladders for different content and potentially different regions, and considerations for choosing a CDN (get one that’s strong in each region you’re…

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Lesson of the Week: Two Data Points for Producing Effective Webinars (and a Free Download)

As the producer of webinars and virtual training events for Streaming Media Magazine and Streaming Learning Center, I’m always interested in information that helps me produce more effective events. A recent report from Bluejeans, the Verizon-owned video conference provider, provided several interesting data points. By way of background, the report discussed survey data collected by IDG…

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Lesson of the Week: Per-Title Encoding in 6.2 Dimensions

This updated lesson was just added to the course Streaming Media 101: Technical Onboarding for Streaming Media Professionals. It details the evolution of per-title encoding from simple optimization technologies to complex, AI-driven systems. It’s an example of the technical perspective the course provides and our commitment to continually updating course content. Enjoy.  Per-title encoding customizes…

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