Codecs

On January 5, roughly 27 months after the inception of the Alliance for Open Media (AOM), Apple appeared on the organization’s website as a “founding member.” Like everyone else, we first read the story on CNET, and CNET likely found out when the Alliance simply updated its website. As you probably know, AOM was formed in September 2015, during the height of …

At its June 2017 Worldwide Developer’s Conference, Apple announced support for HEVC playback in HTTP Live Streaming (HLS) delivered to iOS, MacOS, and tvOS end points. For many, this announcement raised more questions than answers, which we hope to address in this article. By way of background, at Streaming Media West 2017, I co-produced a preconference session on encoding HEVC …

It’s easy to imagine the deployment of HEVC as a case study in business and technology schools about how not to launch a technology. Not only do you have a launch cycle that clearly limited adaption, you also have classic illustrations of two of the major problems related to standard-essential patents, patent holdup, and royalty stacking. Patent holdup refers to the practice …

A short one. Before my trip to Stockholm last week, I sent a list of questions regarding AV1 to David Ronca, Director of Encoding Technologies at Netflix. As a company, Netflix has been very open and gracious about sharing their opinions and test results, both in their excellent blog posts and in many articles in many publications. Netflix’s scale and encoding …

Just back from ten days in Europe where I spoke at Streaming Tech Sweden and met with many streaming producers and encoding vendors. In particular, the vendors expressed dismay at the slow adoption of HEVC, particularly in view of Apple’s decision to include HEVC in HLS. Now that we’ve confirmed that battery life won’t be an issue, adding HEVC to HLS seems like …

I’m so excited to be at Stockholm speaking at Streaming Tech Sweden. My keynote address is entitled Codecs in 2018 and Beyond, and I discuss the future of H.264, HEVC, VP9, AV1, PERSEUS and Divideon xvc. The event producer, Eyevinn Technologies, has graciously approved my publishing the handout, which you can download below. Here’s the video on YouTube. Streaming Tech Sweden_Ozer_final

I’ve been bullish on AV1 since the start, but I’m starting to think the codec is both farther away and less useful than I initially thought. Here’s what’s happening. For Streaming Media East in June 2017, an AV1 member encoded four videos, totaling about 8.5 minutes, to five data rates each for 720p, 1080p, and 4K, and the output quality …

Here’s the video and description; download handout below. With the speed of technology today, one of the most important parts of the software is adaptability. By taking control of your own encoding and packaging, you can greatly reduce cost and maintain high adaptability and agility to meet your needs now and in the future. When working with cloud encoding, there …

My first session at Streaming Media West. Here’s the description, you can download the handout below. As video resolutions increase and target playback platforms multiply, video producers must leave their H.264/HLS/HDS comfort zone and expand into HEVC, VP9, and MPEG-DASH. This workshop is divided into multiple segments by target platform to teach you the applicable standards and best strategies for …

VMAF stands for Video Multimethod Assessment Fusion, but all you really need to know is that it’s the video quality metric co-invented by Netflix to replace the Peak Signal to Noise Ratio (PSNR) that used to fuel the company’s per-title encoding function. In the image above, which is courtesy of Netflix, you see how VMAF scores on the left more closely match …