Lesson of the Week: Why BD-Rate is a Poor Predictor of Real-World Bandwidth Savings

BD-Rate computations are a valuable metric when comparing theoretical codec performance. But just because they prove that HEVC is 40% more efficient than H.264 doesn’t mean that you’ll save 40% of your bandwidth if you switch to HEVC. This 6-minute video lesson explains why and suggests a better alternative for estimating real-world benefits. I include…

Lesson of the Week: Per-Title Encoding in 6.2 Dimensions

This updated lesson was just added to the course Streaming Media 101: Technical Onboarding for Streaming Media Professionals. It details the evolution of per-title encoding from simple optimization technologies to complex, AI-driven systems. It’s an example of the technical perspective the course provides and our commitment to continually updating course content. Enjoy.  Per-title encoding customizes…

Five Star Review for AV1 Encoding Course

Just a quick note to celebrate the first review of my Encoding with the AV1 Codec course ($99.95). By way of background, I designed the course to help familiarize students with the confusing array of AV1 encoding parameters and to offer sample command strings that I have proven over weeks of testing. In other words,…

Catching Up with VVC

VVC is one of the three codecs to be launched by MPEG in 2020. I wrote about VVC extensively here (business side) and here (technical side), and wanted to provide some quick updates. By way of background, codecs have two sides, the performance side, and the business side. In this short article, I’ll address both.…