It’s easy to imagine the deployment of HEVC as a case study in business and technology schools about how not to launch a technology. Not only do you have a launch cycle that clearly limited adaption, you also have classic illustrations of two of the major problems related to standard-essential patents, patent holdup, and royalty stacking. Patent…
A short one. Before my trip to Stockholm last week, I sent a list of questions regarding AV1 to David Ronca, Director of Encoding Technologies at Netflix. As a company, Netflix has been very open and gracious about sharing their opinions and test results, both in their excellent blog posts and in many articles in many…
Just back from ten days in Europe where I spoke at Streaming Tech Sweden and met with many streaming producers and encoding vendors. In particular, the vendors expressed dismay at the slow adoption of HEVC, particularly in view of Apple’s decision to include HEVC in HLS. Now that we’ve confirmed that battery life won’t be an issue, adding…
I’m so excited to be at Stockholm speaking at Streaming Tech Sweden. My keynote address is entitled Codecs in 2018 and Beyond, and I discuss the future of H.264, HEVC, VP9, AV1, PERSEUS and Divideon xvc. The event producer, Eyevinn Technologies, has graciously approved my publishing the handout, which you can download below. Here’s the video…
I’ve been bullish on AV1 since the start, but I’m starting to think the codec is both farther away and less useful than I initially thought. Here’s what’s happening. For Streaming Media East in June 2017, an AV1 member encoded four videos, totaling about 8.5 minutes, to five data rates each for 720p, 1080p, and…
Here’s the video and description; download handout below. With the speed of technology today, one of the most important parts of the software is adaptability. By taking control of your own encoding and packaging, you can greatly reduce cost and maintain high adaptability and agility to meet your needs now and in the future. When…
My first session at Streaming Media West. Here’s the description, you can download the handout below. As video resolutions increase and target playback platforms multiply, video producers must leave their H.264/HLS/HDS comfort zone and expand into HEVC, VP9, and MPEG-DASH. This workshop is divided into multiple segments by target platform to teach you the applicable…
VMAF stands for Video Multimethod Assessment Fusion, but all you really need to know is that it’s the video quality metric co-invented by Netflix to replace the Peak Signal to Noise Ratio (PSNR) that used to fuel the company’s per-title encoding function. In the image above, which is courtesy of Netflix, you see how VMAF scores on…
RealNetworks is one of the most storied names in video streaming-if you’re on the wrong side of 40. If you’re younger, than odds are you never heard of the company. On Wednesday, August 16, RealNetworks announced an agreement to deploy Advanced RealMedia HD (RMHD) Technology in China. What do we know about the codec? Here’s…
As quality metrics go, PSNR is considered a blunt tool obsoleted by higher end metrics like Netflix’s VMAF or SSIMwave’s SSIMplus. That said, it’s accessible and understood, and has been used for years. Of course, none of that matters if it delivers misleading results. So that’s what I decided to test in a round of two…