Blogs

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Producing Live Events: Tip 7: You’re In Charge of Marketing, Even When You’re Not

Total Webcasting is a webcasting service provider out of New York that produces dozens of events a month, and thousands since its inception in 2007. Total Webcasting is unique in that it produces virtually all events for its customers, while owning the streaming server and content management system used for live and on-demand delivery, providing the complete “glass-to-glass” experience. Through their …

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Webinar Technique:Cash is King-How to Retain Your Attendee’s Attention During a Webinar

I attended a great webinar yesterday, entitled What Converts? Building Landing Pages that Evoke Action. The two speakers were Kim Albee, a content marketing and sales expert from ContentZap, and Margaret Johnson, from Genoo, who provides an online marketing platform. I wasn’t aware of either company or person before I received the invitation, but since I sell books and consulting services from …

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Hey Verimatix: Don’t Ask for Contact Info to Watch a YouTube Video

So, I just signed up to watch a case study from Verimatrix on how they helped Stofa “realize the Stofa WebTV Vision.” Since I follow the DRM markets, plus like watching video case studies to pick up tips, it was a chance to kill two birds with one stone. Of course, I had to surrender my contact information to watch …

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Article and Resources on High Dynamic Range Video

I just finished an article/essay/opinion piece on High Dynamic Range (HDR) video technology for Streaming Media Magazine. The bottom line is that there are so many different standards, that unless you have money to burn, you’re not going to want to buy a set in the short term. Here’s my dramatic conclusion: So while the emergence of HDR is undoubtedly good …

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New HEVC Patent Group Misses First Milestone

HEVC Advance was the HEVC patent consortium that noisily announced their existence just before NAB and then denied the launch was timed for maximum discussion in Las Vegas. In their initial announcement, the consortium, which consists of only five companies, GE, Technicolor, Dolby, Philips and Mitsubishi Electric, promised that royalty rates and licensing terms would be available in the second …

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Webinar Technique: What to Do When the Phone Dies

I just finished watching a LinkedIn Webcast entitled, Webcast: What you need to succeed with marketing on LinkedIn, which was produced on the WebEx webcast platform. During the webinar, the speaker, LinkedIn Direct of Marketing Keith Richey, explored the individual products that LinkedIn customers can deploy to help move prospects through the sales funnel. As the blog title and image …

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Don’t Be That Guy (Part 1)

I’ve been focusing a lot on webcams lately, mostly because I have a new book out on the topic, Mastering Webcam and Smartphone Video, How to Look and Sound Great in Webinars and Videoconferences. As the title suggests, the goal of the book is to help those without media training look and sound their best when broadcasting with their webcam.  I …

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Producing Live Events: Master Tip 8: Good Lighting is Critical

Total Webcasting is a webcasting service provider out of New York that produces dozens of events a month, and thousands since its inception in 2007. Total Webcasting is unique in that it produces virtually all events for its customers, while owning the streaming server and content management system used for live and on-demand delivery, providing the complete “glass-to-glass” experience. Through …

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On Demand Version of Audio Video Quality Webinar Available

On Tuesday, June 23, 2015, TalkPoint hosted a 30-minute webinar on optimizing audio and video quality for webinar and conferencing production. You can access the on-demand version of the webinar here. As you can see on the left, white balance could have been just a bit better, and the video was a little hot-that’s what I get for broadcasting with …

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Producing Live Events: Master Tip 9: It’s All About the Bandwidth!

Total Webcasting is a webcasting service provider out of New York that produces dozens of events a month, and thousands since its inception in 2007. Total Webcasting is unique in that it produces virtually all events for its customers, while owning the streaming server and content management system used for live and on-demand delivery, providing the complete “glass-to-glass” experience. Through their experience, the …

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