Producing Video Case Studies

Many organizations use video case studies to help market their products and services. I recently analyzed eleven video case studies, focusing on high level production techniques, how the video was encoded, and how the video was presented on the companies’ web pages. This article presents my findings, and should be useful to marketing professionals, video…

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Choosing an Online Video Platform

Today, if streaming video is at all integral to your organization, and if you’re currently hosting your own videos or posting them to user-generated content (UGC) sites such as YouTube and Vimeo, it’s time to consider using an online video platform (OVP). The big question that this article tackles is how to choose the right…

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Adobe Premiere Pro CS5: A review

If I were to take a long-term view of the successive Creative Suite (CS) releases from San Jose, Calif.-based Adobe Systems, I would equate them to a product created a bit further north in Napa Valley. As you may recall, for most Windows-based users, CS3 was a bit thin—Mac compatibility was the most prominent new…

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Encoding for Adaptive Streaming – an Overview

I’ve been researching how to encode video for adaptive bitrate streaming, specifically the encoding parameters for the different files streamed in the process. Here’s what I found for Adobe’s Dynamic Streaming, Apple’s HTTP Live Streaming and Microsoft’s Smooth Streaming. Adobe’s Dynamic Streaming For Dynamic Streaming, I found an excellent article by Larry Bouthillier on the…

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Seawell and the future of Scalable Video Coding

I’ve been tracking Scalable Video Coding (SVC) for the last year or so and there’s been little tangible evidence of adoption. Recently Toronto-based Seawell Networks came out of stealth mode, but only barely, announcing that they are in the H.264 marketplace, but providing no product details. I met company CEO Brian Collie at a trade…

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Ogg vs. H.264 – a real world view

Xiph, Ogg and Crossing the Chasm When comparing Ogg Theora to H.264, most reviewers have focused solely on video quality. But that’s only a small component of what it will take for Ogg to achieve mainstream success. I just finished my first foray into encoding Ogg Theora and I have to say that I was…

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Ogg, MPEG-LA and Submarine Patents

A few weeks ago, I published an interview with MPEG LA CEO Larry Horn on the patent group’s decision not to charge for free content encoded with H.264. Then I got a note back from a reader who stated: I’m disappointed. The interview seemed to be pretty powder puff. Why not ask the harder questions,…

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