…is NOT how they encode their video. But, they do a lot of other things right with their streaming video. GoDaddy.com aggressively advertises videos on television to convince you to visit their web site. With celebrities Danica Patrick and Jillian Michaels on board, it’s a pretty good strategy. Of course, when most viewers see these…
DetailsDASH stands for Dynamic Adaptive Streaming over HTTP, and it’s MPEG spec that was unanimously ratified on December 2, 2011. What is DASH? As I open in my article What is MPEG DASH for Streaming Media Magazine: MPEG DASH (Dynamic Adaptive Streaming over HTTP) is a developing ISO Standard (ISO/IEC 23009-1) that should be finalized…
DetailsHere’s the introduction. The referenced video on YouTube details the 28 hours I spent in Manhattan with my girlies last September, including our visit to the Empire State Building, Times Square and the Today Show, plus a clip of my daughter subway surfing. “While the desktop video editing market has consolidated into the big four…
DetailsIn my latest survey, the average video configuration was very close to 640×360, with a combined audio/video data rate of 837 kbps (758 kbps video, 79 kbps audio). This computes to an average bits per pixel value of .115. If videos posted on your site are lower than these figures, you’re probably being unnecessarily conservative.…
DetailsI don’t spend a lot of time in the big-iron encoding space, but I was pleasantly surprised a few weeks ago when I saw Elemental Technologies, who sells GPU-based hardware encoders, written about in BusinessWeek. So when the company approached Streaming Media Magazine with an exclusive story about ESPN using their technology, I was psyched…
DetailsConfiguring your video streams properly requires an understanding of three concepts; data rate, resolution and frame rate. In this article, I’ll define these terms and discuss the influences that impact your choices for each parameter. Then, at the end, I’ll walk you through a decision matrix designed to help you choose the optimal parameters for…
DetailsAccording to the latest statistics from NetMarketShare, the current penetration of HTML5-compatible browsers in the desktop market is 58.1% maximum. To completely serve these browers, you’d have to encode in three formats, with 47.5% of desktops compatible with WebM, 44.1% compatible with H.264, and 8.3% compatible with Ogg (this is the Firefox 3.6 crowd). To…
DetailsIn the desktop/mobile streaming marketplace, most producers provide two sets of streams; HTTP Live Streaming (HLS) for Apple iOS devices and Android devices and either Flash or Silverlight for the desktop. A number of content and technology companies have gotten together to promote a specification called DASH, which stands for Dynamic Adaptive Streaming over HTTP.…
DetailsTwo new Amazon reviews for my book, Video Compression for Flash, Apple Devices and HTML5, both 5 star, though the UK review was kind of … mixed, shall we say. In the States, John Talbert was pretty positive, stating “This book is very technical and detailed. It is the perfect tool to help you decipher…
DetailsWow, what a roller coaster. Just last week, Adobe announced their decision to stop developing the Flash Player for mobile devices, a decision that looks predestined in retrospect. Faced with the expense of supporting a diverse and growing range of Android devices, while shut out in the iOS and Windows 8 markets, Adobe decided to…
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